The eye-catching role of color in food packaging printing

According to the inherent colors or attributes of the product, using visual colors is an important means of using colors in color box packaging and printing design. Food color box packaging is an important component of commodities. It is not only an indispensable outer garment for commodities, but also plays a role in protecting commodities, facilitating transportation, sales, and consumer purchases. It is also a microcosm of the image of commodity manufacturing enterprises. Color, as an important element in product packaging design, not only plays a role in beautifying product packaging, but also plays an undeniable role in the process of product marketing. This is being increasingly valued by enterprises and product packaging box designs.

In food packaging, the use of bright and vibrant colors such as pink, orange, and orange can emphasize the aroma, sweetness, taste, and taste of the food.

Chocolate, oatmeal, and other foods are often used in warm colors such as gold, red, and coffee, giving people a fresh, delicious, and nutritious feeling. Tea packaging is green, giving people a fresh and healthy feeling.

The packaging of cold drink food adopts blue and white colors with a cool and icy feeling, which can highlight the freezing and hygiene of the food.

Tobacco and alcohol foods often have elegant and rustic colors, giving people a sense of taste and richness in physiology, and psychologically indicating that they have a long history of being a famous brand.

Clothing, shoes, and hats are mostly in dark green, dark blue, coffee, or gray to highlight the beauty of stability and elegance.

It is precisely the color of these food packaging that conforms to the physiological and psychological characteristics of consumers that enables them to quickly make decisions and choose from similar products, thus accelerating the sales of enterprise products.

The reproduction of packaging colors using the colors of the product itself can give people an association of homology in the category of goods, thus giving them a basic impression of the internal items. Color plays a silent role as a marketing master in product packaging design due to its unique connotation, function, and characteristics. This should provide inspiration for our product packaging designers. Designers should not only attach importance to the beautification function of colors in the food packaging industry, but also attach importance to their marketing function in product packaging design from an economic perspective.