Four design points for self-adhesive stickers

Adhesive stickers are often seen in many product packaging, and in addition to identifying the nature of the product, design is also an important aspect of labels such as adhesive stickers.

1. The quality of label design directly reflects the packaging of a product and also affects consumers' purchasing intentions. So the labels in packaging are the crystallization of overall wisdom. A good label design can draw a beautiful landscape for the entire product packaging. As a label designer, one must be proficient in various situations of labels in order to effectively leverage their advantages and functions, and continuously innovate and design reasonable and beautiful labels.

2. When considering cost reduction, effective control can be achieved by adjusting and reducing label colors and revisions. But the premise must be that it does not affect the fashion and aesthetics of label design, and does not affect consumers' desire to purchase products. By reducing the number of label colors to effectively control costs, designers will have higher requirements. Designers must conduct more rigorous analysis, scientifically and reasonably split label manuscripts, integrate colors, and design labels that are both reasonable and beautiful through perfect combination of spot colors or four colors. For example, you can consider reducing the original ten color printing to eight color printing, reducing the original eight color printing to six color printing, reducing the original three color printing to two color printing, and controlling the color number of label printing within six color printing for certain high selling products to effectively reduce costs. This is a special response measure that enterprises must take in special environments.

3. To be unique, special label materials can be used. Under the same design and printing premise, special visual effects can be achieved by changing the label material. For example, for a shampoo label, you can choose white, shiny silver, matte, and transparent PE label materials. You can also choose transparent, shiny white, and shiny silver PP label materials, as well as ultra transparent BOPP label materials. There are also gold, silver, white, and transparent PET label materials, as well as many special effect illusion films, special anti-counterfeiting label materials, and in mold labeling materials to choose from, At the same time, labels with different effects can also be designed and printed, such as opaque, transparent, semi transparent, metal, matte, bright, illusion, pearl effect, etc. Therefore, it is necessary to explore and find differences among numerous materials.

4. Through technological innovation, achieve the perfect performance of the label. Multiple process combinations are currently a popular printing method. By effectively combining various printing advantages, labels can be fully displayed. For example, through intaglio printing, flexo printing, silk printing, cold pressing and UV treatment, the label printing and processing can be completed in one go, perfectly combining to fully unleash the personalized design of the label; By utilizing the characteristics and effects of intaglio printing or cold stamping, a special effect is achieved by adding color to the surface of silver printing or hot stamping, followed by roller screen printing of white; It is also possible to produce transparent labels with local metal effects or laser effects combined with printing through the combination of characteristic effect materials and positioning hollowing technology. In short, as long as you study the label carefully